Reason 2: Exposure
Reason 3: (You guessed it!) EXPOSURE
Guest blogging allows you to go from an unknown to an “expert” just by sharing what you know.
The Author Example
Let’s take a look at an example – an author.
An author writes a book on divorce. She puts the time and the money into writing the book, getting a profesional cover for it, adding it to the Amazon library… and then what?
She could wait for people to find her in the stacks and stacks of divorce-related books waiting on Amazon.
She could setup her own site and start blogging on the topic of divorce and directing people to her book (REALLY good idea – BTW!). Within a few weeks to a few months she could build a following and start gaining exposure and recognition as a divorce expert.
Or (maybe “and” is a better!) she starts looking for guest blogging opportunities.
She secures a spot on AlwaysNewYou.com. She spends about 15 minutes writing around 250 words.
Her article is read by 50 people the first day it runs on the site – and hundreds over the next few months as the folks at AlwaysNewYou.com drive traffic to their site. It’s shared across Facebook and tweeted around the globe. She’s highlighted as a “Divorce Expert” and a link to her site is now (relevantly) placed on a well-ranked site, showing Google and the other search engines that her site is worth taking a look at.
She goes from unknown to being introduced to her target market – all by simply sharing what she already knows and spending only a matter of minutes to get it done.
Finding Your Perfect Opportunities
Placements like these don’t just “happen”. That’s why we created the Guest Blogger Network here on FizzNiche. We want to give you the chance to let the world know that you’re ready to provide great content in exchange for sharing what you already know.
So, get yourself listed in the network and start getting some ideas rolling for guest blog posts.
Also – if you’ve haven’t already, submit your tips to our open calls for contributions. We’re always working on at least a dozen different stories – so there we always need great new content! This will give you similar benefits as above AND some great example work that you can point to in your Guest Blogger resume!
Author Information: This post was written by our founder, Rachel Honoway.