Our FizzNiche mastermind group is moving right along. Last night we had another successful meeting, discussing all the FREE tools Google provides to help us optimize our keyword research. It is easy to get Google’s attention when you take the guess work out of your blogging campaign by finding those frequently searched words and phrases with a low competition rate. Rachel talked in some detail about this process in her blog post, “Diverse Voices Ring Loudly – And Attract the Long Tail“.
Discussing keyword research among us in last night’s call lead to the question, “How do we target the right blogs so our articles reach the right audience?” In other words, what keywords should we be using to describe ourselves and our businesses? We can put out articles on a number of different websites, but unless we have a targeted campaign, our posts become scattered and our brand becomes muddled.
What Is FizzNiche?
Rachel saw this happening early on in our FizzNiche campaign. We knew what we did and who we were and what we accomplished, but pinpointing the entire process to a few keywords and phrases took some time. Early on, Rachel admits,
…any time I was asked, “What is FizzNiche?” I stumbled over the answer.
“It’s complex…”, I’d start, “We have these contributors…”, I’d add and then throw in, “of course, there’s distribution…”
“Huh?” Yeah – that is pretty much the reaction I got from most people.”
It wasn’t until Rachel came up with her elevator pitch, “FizzNiche is a Premium Guest Blogging Service“, that we were able to take our own campaign to the next level. Now when you see FizzNiche answering questions on Quora or appearing in guest posts throughout the internet you will also find the same keywords being targeted over and over again. Soon the words FizzNiche and Guest Blog will be interchangeable. Can’t you hear it?… ”did you fizzniche today?” Okay, that might be a little far fetched. But, we like to go big or go home =)
We placed a challenge with our Premium Guest Bloggers to answer the question, “Who is (insert name or company here)?”.
We’re Challenging You!
Get serious about your Guest Blogging campaign and join our team of Premium Guest Bloggers.
Develop your own elevator pitch and choose 5 keywords to go with it. Then join us for FREE on our next mastermind call, Thursday, August 2, 2012 at 9PM EST, to see how becoming a Premium Guest Blogger will help you build your business. And to learn how to research those keywords and use them effectively in your SEO (Search Engine Optimization). Just shoot me an email to email@example.com containing the subject line “Mastermind RSVP” and I will provide you with access to and details about the call.
I’m looking forward to hearing your elevator pitch!