If you’ve started a guest blogging campaign to promote your product, GREAT! You are headed in the right direction! Learn the in’s and out’s of properly using a guest post to get your name and company more exposure.
Self-Plugging Will Not Fix the Leaky Content
When choosing a guest blogger, I generally remove all the entries that are simply plugging themselves. When posting a blog that is open for contribution, I except people to write content that will be beneficial to the reader. My job is to question, inform, and provide a venue for people who are seeking new and useful info.
The problem with these guest blogger posts is that many people think it’s simply a way to get a free plug for themselves or their company. Also, many of these contribution pages are rarely regulated—so, people can submit whatever they want without anybody reviewing, editing, or policing the spammers. I always look for guest bloggers that go a little bit deeper; do a little more research or share a great anecdote. I want my readers to learn new things from the content—not to just get redirected to someone’s website.
About the Author: Michael Pesochinsky is Cofounder, CTO and GC of GovernmentAuctions.org
We couldn’t agree more, Michael! We love to promote our guest bloggers on our sites, but there is a proper time and etiquette in doing so. We adhere to a strict “No Product Pitch” policy when choosing the content for our sites. Your customer base will find you based on building relationships through your readership by sharing informative and relevant information, not by tooting your own horn so to speak.