Our guest blogger, Eli Isreal, reminds us of one of the great beauties of guest blogging. Spreading the word about your company is NOT a one-man job. So use your guest blogging opportunities to share the wealth! Learn how Eli chooses his guest blogging content through the art of promotion.
I Promote, You Promote, We All Promote!
Besides having well-written and topical content, I tend to publish blogs of those guest bloggers who help me promote the material on their own websites and social media pages. As I see it, guest blogging is a give and take idea. I give you a way to share great info and have a link that goes to your business. For giving you that opportunity, I expect you to try and promote the blog post to the best of your ability.
Informing the public about blogs is hard enough to do by oneself. I make this a requirement for every person that wants to submit any content on my post. If this important rule is not abided by on the first several submissions, I inform that that there’s not a good change that their blog posts will be published in the future if this continues to be a pattern. This also essentially weeds out the people who are there solely for promotional links.
How do you choose your guest blog posts?