When we asked our guest blogger if they try to submit a certain number of guest blogging articles each week, we received a number of different answers. But, each one had a common theme at the end of the day. Guest blogging is important to your content marketing campaign. Learn why.
The Importance of Guest Blogging is High
Guest blogging is super-important to our company’s marketing efforts, and as a result of our company’s constant guest blogging, it is featured in many media outlets—both large and small. In reality, there is no specific number of guest blogs that we shoot for each week, but it’s one of the most important aspects of our Internet marketing mix.
We try to answer all questions that relate to our business, experience or expertise. It’s uncommon for us to pass up on an opportunity to share our content and in exchange, get our name and a link posted with the blog entry.
That having been said, we do actively look for opportunities on high ranking, high profile and well promoted blogs. But that doesn’t prevent us from guest blogging on some relatively new or low profile sites, as we greatly value getting our content and name and links out there.
About the Author: Michael Pesochinsky is the Cofounder, CTO and GC of GovernmentAuctions.org, a site that aggregates local, state, and federal government auction information. A jack-of-all-trades, Pesochinsky is not alone a successful entrepreneur; he also is a lawyer, chemist, and computer programmer. Being born in Russia did not hold back Pesochinsky for accomplishing a ton of amazing work in many fields. Pesochinky, along with his cofounder, have been featured in plethora of various articles, blogs, and news broadcasts from prominent media outlets.