Whether you’re running a tight enterprise or promoting a solo project, social media is key for every entrepreneur’s success. With varied platforms, completed profiles and consistent posting you may feel like you’ve got the recipe down.
But what’s missing? Social media gurus of varied paths will tell you the same thing: you’re missing your personality! A zest of personality and your unique perspective is the added ingredient that can make your social media effort’s zing.It’s great that you’ve go the basics down, but if you want to stand out then you’ve got to stand up as one-of-a-kind, irreplaceable you.
Read on to discover how to flawlessly fold your personality into the social media mix.
The only way you are going to be able to build trust among your audience is if you showcase yourself as relatable and genuine. In order for a real connection to be made, you’re going to have to walk the fine line of opening up. It goes without saying that rants, TMI and biased opinions should never appear on your pages, but that doesn’t mean you can’t get personal. Be open to sharing your ideas, a behind the scenes picture or a how-to video. If you provide a window to let people in, you increase your chances of welcoming loyal and engaged followers who may choose to stay a while.
If you present only your company (and not the living, breathing humans behind it) you make the ability to have a connection and start building trust that much harder. Humans connect with humans, so show off your team and the varied personalities that make it special. Rather than showcasing a gravitar or profile pic of your logo, consider showcasing a group picture of your staff.
Also, consider giving face time to multiple voices within your team. While one person should always maintain control of the publishing button, there’s no reason why multiple insights and opinions can’t be collected on your pages. It will only show off the diversity of your clan, and it will likely cast a wider net for audiences, perhaps spurring more conversation and interaction on your pages.
If you never kept in touch with your friends, failed to peak their interest and didn’t extend pleasantries between each other, would you still consider yourself to be friends? Not so much. Strive to be friends with your social media followers by having engaging and fulfilling conversations. Be modest, and better yet, helpful to your audience. Ask questions, facilitate debates and be willing to contribute to the hot topics related to your niche.
Also, keep in mind that not everyone is business, business, business. Just like you people have a life outside of the industry, so throw in refreshing posts once in a while that show off the other sides of you (i.e. a photo form Sunday brunch, your thought on the latest movie, etc.) Strive to keep things short and sweet, interesting and helpful and above all, real.
Remember To Listen
You want to come off as kind and considerate, so be sure to listen just as much as you virtually speak. Ask questions, comment on other’s pages and keep conversations going as a way to give back. Make the extended effort to reach out to complimentary businesses that cater to your niche. Showcase industry trendsetters and supply your own support. Actions like these will show off a well-rounded, plugged-in industry leader, who cares not only about his or her pages, but the conversations and quests as a collective, energetic group. How else can you incorporate your personality into social media?
Written by: Kelly Gregorio
About the Author:
Kelly Gregorio is a writer with a Masters degree in Fine Arts (creative Nonfiction writing) and recently her business articles have been mentioned by The New York Times and republished by The Chicago Tribune. Kelly writes about topics that affect small businesses and entrepreneurs while working at Advantage Capital Funds, a provider of merchant cash advances. You can read her daily business blog here Advantage Capital Funds.