It’s undeniable that social media platforms are here to stay. But, it’s important to realize the difference between using these sites personally, or using them as your company. Let’s take a look at using social media from a business perspective. Many businesses have opened a Facebook page or a Twitter account. But, how many of these businesses are operating a successful social media campaign?
Just like updating content for your website is crucial for your company blog, social media also requires a certain level of upkeep. Our guest blogger reminds us how important it is to engage with our potential customers and existing customers online for success in social media marketing.