Today’s guest blogger, Ed Roach, tells us about his experiences in using guest bloggers to add value to his sites:

Guest Bloggers – (Relevant) Value

I have been a guest blogger and have accepted guest bloggers. From my experience they add value to your blog in the fact that it shows a confidence you have. Allowing other opinions broadens your brand and draws in new readers. Typically a guest blogger alerts his readership to the fact that they have contributed to your blog. This increased exposure increases your audience.

I pay special attention to the relevance of the guest post. I do gets requests from some of the oddest topics. These requests show that the contributor has no idea what my topic really is, but is merely a ploy to raid my audience. So long as my audience are treated with respect, I’m open to many requests.

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Author information: This post was provided by Ed Roach, Corporate Brand Consultant, The Branding Experts.

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” This branding process effectively focuses a company’s brand delivering a positioning strategy that can be taken to their marketplace.

Ed has international experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image through out the entire operation including terminals, buses, staff attire, marketing materials, signage and more. This month long project was well received and gives the new organization a strong foundation on which to grow.