Who better to ask for social media advice than our guest bloggers, who are continuously helping to promote the valuable content we distribute on a daily basis. We all have come across our favorite channels and found numerous strategies that work best for our business. We’ve seen these strategies change and grow in a platform that can shift as fast as a click of a button.
Our guest blogger, Michael Pesochinsky of GovernmentBargains.com, has found some consistency in his social media campaign that continues to provide his company with the exposure and relationship building tools they need to grow their business. Learn how they continue to use Facebook in their social media marketing campaign.
Facebook is Still Top Dog
The most success our company has with social networking sites is Facebook. We rely on Facebook as a publicity platform, where our fans and prospective customers can get to know our business better by reading blog entries, news, and even mingle with other clients. While we also use social networking sites like Twitter and LinkedIn, Facebook is our favorite as it has provided our business the most tools for growth.
Something that we focus heavily on when dealing with social networking is the ability to continuously generate good, worthwhile content for readers to digest. We have our worth of competitors, so our strategy is to constantly pump out better, more informative content so clients come to us and associate with our brand. Facebook’s new Timeline format is great for posting up new content because everything in placed side-by-side for instant viewing on one page, whether the contents were directly posted on Facebook or linked from our blogs.
About the Author: Michael Pesochinsky, Esq. is the Vice President and Co-founder of GovernmentBargains.com, a free site that compiles and provides information about government auctions of seized and surplus merchandise from all over the country.
In the guest blogging realm, we talk a lot about using social media to promote our articles, websites, products and services. With everyone sharing their posts across social media channels we tend to create quite a buzz around our content. And this is a great form of marketing! But, how are we measuring our success?
If you measure the effectiveness of your social media marketing strategies by qualified leads that generate sales, then you should definitely include LinkedIn in your list of “sharing tools”. Are you surprised? I was! Most of us consider LinkedIn as a business site that connects us to colleagues and employers, but there is more. LinkedIn has done a great job of connecting us with consumers too!
Learn How to Get Hooked Up With LinkedIn
LinkedIn has more ways to connect with others than meets the eye. Take a look at the different groups available where people are discussing topics that relate to your business. Join a few of the groups and get to know the members.
Posting is easy on LinkedIn! Often times there are sharing buttons at the bottom of your guest posts that allow you to share your content with LinkedIn groups directly from your article.
Be sure to participate in the threads that other members of the group share as well, to create a give-and-take relationship that builds trust.
While Facebook and Twitter appear to be all a buzz with activity (and they are!), the quality of your interactions on LinkedIn are not to be underestimated. Business owners use LinkedIn for a reason and more often than not understand the dynamics of building a business. So, it isn’t surprising that when your products and services being promoted apply to these business owners, they are a better quality consumer.
Do you have a Linkedin profile? How Did You Use LinkedIn to Get or Fill a Job? Please supply us with an article stating your best advice about performing a job search on LinkedIn, how to find a job, and how to make the connections necessary to land it.