Today our guest blogger reminds us of the importance of using quality content in our guest blogging campaign. Whether choosing guest posts for your own website, or tweaking the quality of the content you’re submitting to another site, keep these following tips in mind!
Getting free traffic and elevating your search engine visibility are two of the best parts of guest blogging! Today’s guest blogger tells us just how much guest blogging has paid off in traffic for him and his business:
Getting Traffic from Guest Blog Posts
I’ve been guest blogging for my new blog since October 2011. In that time because of guest blogging and the links I’ve gotten to my site writing guest posts, I now get over 250 visitors a day to my site organically through Google and other search engines. That has led to hundreds of new subscribers to our newsletter and dozens of customers for my business in just a short period of time.
I also utilize guest blogging to receive free content for my site. It’s been a great win-win all around and I continue to do guest blogging because it’s the best way I’ve found, by far, to get great Search Engine traffic for free.
About the Author: Tom Corson-Knowles, Founder, Authentic Health Coaching
Tom Corson-Knowles is the founder of Authentic Health Coaching, a web media firm focused on educating the public about the importance of good nutrition and health habits. The Authentic Health Coaching Podcast Show is the #1 Alternative Health podcast show on Podomatic.
Since we’re all about guest blogging here at FizzNiche, we rarely get a chance to speak for ourselves… but, today, that changes! Here are some tips from our own Founder, Rachel Honoway on getting your guest blog posts picked at FizzNiche and all around the net!
5 Tips for Getting Your Guest Blog Post Published
Here at FizzNiche, we filter through hundreds of guest blog posts – almost every day! And though we get a lot of great content – we also get some really bad stuff that gets thrown out!
So, here are some tips for creating guest blog content that is more likely to get picked:
Guest Blog Tip #1: Write it Well
The guest bloggers that we choose on a regular basis all have one thing in common – they write clearly and completely.
We get great content from topical experts every day that we can’t use – because, as good as the concepts may be, the submissions are just jumbled messes of notes.
When you’re writing a guest blog post – submit it as if it were going to go live exactly as you wrote it. The site owner will probably do some editing – but the less they have to do, the more eager they’ll be to choose your post over one that needs to be put through the meat grinder before it can be published.
Guest Blog Tip #2: Have a Purpose that Fits Your Credentials
When you see a guest blog post for a topic that you happen to like, it can be tempting to jump in and offer up your opinion. But, before doing that – think about what the post will get you and whether or not it makes sense for someone with your credentials to be commenting on such a topic.
Here’s an example of someone not following this tip… we put out an open call for tips for women in relationships. We received an article that was pretty good at face value… but, it was submitted by someone who had listed her credentials as a dog trainer.
Maybe she had some good insight, but we just couldn’t publish the post. We knew that our readers would raise an eyebrow at our source and may even be offended that we were trying to feed them unfounded relationship advice.
And… from the dog trainer’s perspective – what would she have gained if we had published the post? Though I suppose it’s possible, I doubt it’s probable that women looking for relationship advice would read an article like this and decide they should hire her to train their dogs.
So, when you’re looking at potential topics – be sure that you’re the right person to be commenting.
Guest Blog Tip #3: Follow Instructions
Give them what they asked for, nothing less, nothing more (unless they have a “comments” section where you can offer to give them more – IF they want it!).
When you submit your guest blog post, you’re at the mercy of the editors or the site owners. If they’ve asked for something specific and you’ve ignored their request – it’s much easier for them to hit the “delete” button than it is to stop and ask you to supply the information again.
The same is true for too much information. For example, if our editors need two articles and they have more submissions than that – they’ll skip the ones where the “Article” section of the form includes a four paragraph bio of the author. Even though the content might be good – that extra info that they didn’t ask for just looks like a liability for them – something that they have to follow up with and clarify before deleting it from the article.
Guest Blog Tip #4: Don’t Sell
For the love of God – DON’T SELL!
Sites accepting guest blog posts are not at all interested in selling your products or services. If your post reads like a sales pitch, it will not make it to the site.
Get creative! Offer valuable information and a unique insight and the readers will be looking to see, “Who wrote this? I want to find out more about him/her!”
Guest Blog Tip #5: Don’t Argue the Opposite Position
True story: We put out a call for articles about the benefits of kickboxing for my PrettyHardWork.com site. Someone actually sent in an article titled, “Kickboxing is for Girls” – and he wasn’t joking.
Ummm… yeah… he sent that article in to a site for and by “girls”.
Now… kickboxing is just an example. We get darn-near hate mail when we ask for tips for divorce, dating and weight loss!
Here’s the deal… as a guest blogger, you are wasting your time by trying to get someone to publish an article that denounces the topic that they are focusing on. If you don’t like the topic, don’t submit something to that blog.
If you really think that you have a good counter-point perspective and you’d like to approach the blog owner with an idea to write a point-counterpoint piece or two… you could give it a try. But, stay away from attacking them and telling them that they are wrong. You won’t get anywhere with that approach.
Guest Blog Tip #6: Look at the site for examples
Okay… I know I said “5 tips”… but I’m on a roll!
You should visit the site that the blogger or the editor is working on. Take a look at the posts that they’ve published. This will tell you exactly what they like – and it’ll stop you from making dumb mistakes like submitting a snarky article titled “Kickboxing is for Girls” to a site about kickboxing (and other exercises!) for girls.
We’ve got great opportunities available for you right now! Take a look at the stories we’re working on and use the tips above to ensure that your article makes it through to us and gets published on one of our sites!
About the Author: This post was written by our Founder, Rachel Honoway. Learn more about her and FizzNiche on our About page.
Direct Benefits of Guest Blogging: Exposure and SEO
Our business participates in guest blogs all of the time on numerous blog sites. A huge benefit that it produces for us is that our site is linked from the blog every time we contribute, which brings us more exposure and better search engine placement. Also the blog owner’s promotion of our contributions on social media helps to elevate the amount of buzz our company has on the web.
We tend to contribute regularly to Dr. Shannon Reece’s blog and The Toilet Paper Entrepreneur blog. We also occasionally contribute to the Hearpreneur blog, the Entreprenette Gazette, and several others, which gets us good exposure and links on a broad spectrum of well respected and visited sites. We see the direct benefits of guest blogging by better site placement on search engines and more robust social media engagement.
About the Author: Ian Aronovich, CEO, GovernmentAuctions.org
Ian Aronovich, iaCEO of GovernmentAuctions.org, a site that compiles and provides information about government auctions of seized and surplus merchandise from all over the country.
Today’s guest blogger points out the benefits of getting in front of a new audience by guest blogging. We hope you (our audience!) will enjoy her guest advice:
Get In Front of a New Audience
Guest blogging is one of the very best ways to get yourself in front of a new audience. If the guest blog venue is chosen thoughtfully, as it should be, it’s also a nice opportunity for the host blog to introduce its readers to a new voice that may be of interest to them.
The very fact of appearing as a guest at someone else’s blog gives you instant credibility that is difficult to achieve elsewhere, without a lot of additional time and work, as you receive the tacit endorsement and goodwill of the hosting blog (it’s like the online version of being the guest comedian on the Johnny Carson show!).
You also, of course, get the benefit of the additional backlink to your site, which helps out generally with site visibility and SEO–you want to collect as many legitimate backlinks as possible.
Guest blogging is an effective blog- and fan-building strategy, one that I always recommend to my clients.
About the Author: Jennifer Carsen, Founder & Blog Consultant, Yellow Bird Blogs
Jennifer Carsen is a writer, blogger, and blog consultant who effectively incorporates humor and focus into her clients’ blog posts, turning them into must-read content that attracts new business and creates raving fans.
Our niche website for women faced with an unwanted divorce, LadiesFlight.com, has now added a forum-based community.
This new area of the site gives women the opportunity to ask the questions on their mind and get answers from experts; receive support from women in similar situation and become a supportive member of the community, helping other women by sharing their own experiences and advice.
FizzNiche guest bloggers can join the community (not to advertise!) to provide expert support and commentary. You’ll be able to answer questions about what to do, what not to do, where to go for specific help and services and how to prepare for what’s ahead.
Reason 2: Exposure
Reason 3: (You guessed it!) EXPOSURE
Guest blogging allows you to go from an unknown to an “expert” just by sharing what you know.
The Author Example
Let’s take a look at an example – an author.
An author writes a book on divorce. She puts the time and the money into writing the book, getting a profesional cover for it, adding it to the Amazon library… and then what?
She could wait for people to find her in the stacks and stacks of divorce-related books waiting on Amazon.
She could setup her own site and start blogging on the topic of divorce and directing people to her book (REALLY good idea – BTW!). Within a few weeks to a few months she could build a following and start gaining exposure and recognition as a divorce expert.
Or (maybe “and” is a better!) she starts looking for guest blogging opportunities.
She secures a spot on AlwaysNewYou.com. She spends about 15 minutes writing around 250 words.
Her article is read by 50 people the first day it runs on the site – and hundreds over the next few months as the folks at AlwaysNewYou.com drive traffic to their site. It’s shared across Facebook and tweeted around the globe. She’s highlighted as a “Divorce Expert” and a link to her site is now (relevantly) placed on a well-ranked site, showing Google and the other search engines that her site is worth taking a look at.
She goes from unknown to being introduced to her target market – all by simply sharing what she already knows and spending only a matter of minutes to get it done.
Finding Your Perfect Opportunities
Placements like these don’t just “happen”. That’s why we created the Guest Blogger Network here on FizzNiche. We want to give you the chance to let the world know that you’re ready to provide great content in exchange for sharing what you already know.
So, get yourself listed in the network and start getting some ideas rolling for guest blog posts.
Also – if you’ve haven’t already, submit your tips to our open calls for contributions. We’re always working on at least a dozen different stories – so there we always need great new content! This will give you similar benefits as above AND some great example work that you can point to in your Guest Blogger resume!
Author Information: This post was written by our founder, Rachel Honoway.