Many businesses worldwide thrive off one word: referrals. In the guest blogging world, you will only see success through the amount of referrals you get with your important and entertaining content.
After people read your guest blogs—and if the content is unique and engaging—they should want to offer you other guest blogging or media opportunities. This is how many companies get into prominent media outlets. Whether it’s print, online, or broadcast, most offers for media opportunities come from referrals due to a past experience that was positive.